Clipping coupons is dangerous if you are even moderately a feminist. Let me explain.
I’ve posted before about my frustrations with advertising to ladies:
Men and women communicate differently.
Men and women can benefit from seminars targeted to their particular strengths and weaknesses.
Funny thing: “Communication Skills for Men” does not exist. Just sayin’.
Back to the coupons. Let’s begin with a few basic premises:
Men and women shave their bodies differently.
Men and women can benefit from razors targeted to their particular shaving needs.
Now, for the love of all that is holy, can someone please explain to me why the selling points for men are “comfort, closeness, and control,” while having a “scented handle” is the selling point for women???
“Well, I was going to use this other razor that gave me a clean shave and didn’t nick my ankle bone, but, you know, when I’m done shaving, my hand just smells like soap. *hopeless gesture* How will I ever feel like a lady?”
“Who would settle for shorter prep time? Shaving my legs used to take 15 minutes, but now I’m not satisfied unless I pause between every stroke to sniff my tropically scented razor handle. 30 minutes or nothing, baby.”
“I nicked my knee five times, but I don’t even care because my razor smells so good.”
Said no one ever.
This is why Ellen remains my hero: Bic Pens for Women
I think it’s time for me to give up my coupon clipping and do something a little less controversy-riddled for a while. Like watching the news.